Digital Marketing

Amazon To Offer Ready-To-Eat Meals That Do Not Require Refrigeration

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Amazon To Offer Ready-To-Eat Meals That Do Not Require Refrigeration

Latest updates reveal that Amazon is planning on adding the delivery of ready-to-eat meals that do not require refrigeration to it services. According to reports, the online merchant is actively working on offering ready- to-eat meals that do not require refrigeration to its customers.

The new update comes not long after it was reported that the online merchant has filed trademarks for a meal-preparation service. Now, the reports suggest that the retailer has more in mind when it filed for the trademark as the new service will reportedly involve offering prepackaged meals that will be delivered to customers in a ready-to-eat form.

According to a report by New York Times, the new technology that Amazon is looking to explore was first created for the United States military. It was formerly used to produce delicious packaged meals that do not need to be refrigerated. The report also states that the goal can be achieved by utilizing a technique known as the microwave assisted thermal sterilization (MATS).

It is reported by TechRadar that MATS works by putting sealed food in pressurized containers of water, which are then heated with the help of microwaves for a required period of time until properly cooked and sterile. The report added that the sealed packages can be preserved on shelves for up to one year without any need for refrigeration.

According to reports, officials at the Amazon start-up firm in charge of marketing the technology revealed that the company has already concluded plans to offer ready-to-eat meals such as a vegetable frittata and beef stew as soon as 2018. however, Amazon is yet to officially confirm this information. It is believed that the MATS technique could be a huge hit for the online merchant as it will enable it to save a lot from refrigerated transport and storage.

It is being reported that this is also a good thing for buyers as dishes would be easy to store, it would not require refrigeration and would likely be cheaper compared to take-out from restaurants. Delivering ready to eat meals will help boost Amazon’s Fresh service that has already been delivering groceries to buyers’ homes for a decade. It could help the company to grab more share of the grocery industry in addition to its recent $13.7 billion purchase of Whole Foods a few months back.


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